Where strategy meets creativity to build, scale and transform brands.
I bring brands to life with proven marketing strategies that transform businesses.
As a Chicago-based strategic marketing leader, I have successfully led marketing functions, teams and initiatives to transform, scale and grow major brands. From start-ups to mature companies, my broad range of B2C and B2B experience allows me to develop strategic marketing solutions and execute complex campaigns & initiatives across the full customer lifecycle funnel driving significant brand awareness growth, new customer acquisition and current customer engagement & retention. What’s more important is I am driven to not just meet - but exceed - business goals and objectives.
I am passionate about marketing and relentless in my pursuit to tell brand narratives that win the hearts, minds and loyalty of consumers and businesses. But I don’t do this alone. As a people leader, I pride myself on the innate ability to develop high performing teams, coach to individual development opportunities and drive success through strong team culture and collaboration.
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Areas of Expertise
Marketing Strategy
Reaching consumers and turning them into customers with solution-oriented marketing strategies that address complex business challenges across the full scope of marketing channels & platforms at all stages of the consumer journey.
Leadership
Building, coaching and developing teams to exceed performance goals while fostering strong collaboration and healthy team culture. Recognizing each individual’s development needs and catering to one vs. many.
Brand Management
Growing brands through identifying and crafting unique value propositions and architectures that translate into breakthrough brand experiences. Continuously evaluating and evolving brands at each stage of their unique lifecycle.
Creative Direction
Build and lead in-house agencies to concept, produce, execute and launch compelling creative campaigns across digital and traditional media & communication platforms. Recognized as thought leader by in-house agency associations and forums.
Experiential Marketing
From small, intimate gatherings to large-scale 20,000+ person events, ideate, concept and produce award-winning, unique in-person and digital experiential campaigns and events that elevate brand experiences, increase customer affinity & retention and create lifelong brand evangelists.
Content Strategy
Connecting to an overall marketing strategy, create and distribute distinct and engaging personalized content across websites, social media, influencers, partnerships and thought leadership that elevates site traffic, SEO performance, trust, relevancy and repeat visits/engagement.
Brands I’ve Worked With
NORDSTROM TRUNK CLUB
Nordstrom Trunk Club is a personal styling service that offers fully curated outfits, handpicked by expert stylists and delivered to consumers’ doorsteps.
APARTMENTS.COM
Apartments.com is the leading Internet listing service for rentals in the US, offering renters access to information on more than 1,000,000 available units for rent.
CARS.COM
Cars.com is the nation’s leading leading digital marketplace and solutions provider for the automotive industry that connects car shoppers with sellers.
JAM THEATRICALS
Jam Theatricals is one of the largest presenters and producers of national touring Broadway engagements throughout North America.